The concept of listing management is straightforward: keep business information consistent, accurate, and up-to-date across the top listings sites that matter most to your clients. But execution is challenging. Getting it right on so many platforms, apps and search engines is a big task and one mistake can cause your client to lose potential customers. According to Reviewtrackers, 92 percent of consumers refer to online listings before pursuing a purchase. Keeping your client’s local listings up-to-date is the best way to protect their reputation and help them drive more sales and growth.
When selecting a listings tool, make sure it supports the industries your clients operate in and has the ability to handle multi-location businesses. You also want a tool that provides proof-of-performance reports for you to deliver to your clients, like increased visibility versus their industry peers and citation growth over time.
Look for a solution that can handle all your clients’ primary online listings in a single dashboard. That way, if your client’s contact details change they can notify you and you can update their information in one place, which saves time.
The pricing structure of a listing management tool is another factor to consider. Some solutions charge a flat fee and others require an annual contract. Some have tiers that differentiate the number of listings they can manage and the features included. For example, Yext has packages called Emerging, Essential, and Complete with a price range from $199 to $999 per year. listing management software